The Analytics Trap
Analytics sounds smart and data-driven. But for most people, it’s just homework they’ll never do. Here’s why analytics is a trap for founders who build it - and for the leaders who buy it.
Analytics sounds smart and data-driven. But for most people, it’s just homework they’ll never do. Here’s why analytics is a trap for founders who build it - and for the leaders who buy it.
BusinessWeb
I've spent a lot of time over the last few months doing marketing planning for Hiive Systems. Unfortunately, our product is targeted at the professional services sector - think consultants, creatives, advisors, and that sort of thing. I've been really conscious in this marketing process NOT